Jobs Demand Index Watch an occupation

Market research analysts and marketing specialists

Market research analysts and marketing specialists: demand is edging up in the US and thinning in Canada. The evidence, updated weekly.

United States: Edging up

Basis: outlook rising, other holding. Marketing job postings -0.5% year on year (Indeed Hiring Lab, data to Oct 30, 2026). BLS projected employment growth 2025–35: +7.0%. Median pay: US$78,760. Live roles in our job-board sample: 115 at 77 companies.

Canada: Thinning

Basis: weekly + outlook agree. Marketing job postings -3.8% year on year (Indeed Hiring Lab, data to Oct 30, 2026). Job Bank outlook score: -0.70 on a scale of −2 to +2.

US SOC 13-1161. Canada NOC 10022; 11202; 41402. Issue 1 (data to Oct 30, 2026). Sources: Indeed Hiring Lab job postings tracker (CC BY 4.0), BLS Employment Projections and OEWS, ESDC Job Bank, public company job boards. How ratings are built: method. Data files: /data.